While getting ready for class today, I tuned into one of my favourite shows, Fashion Television. I just had the T.V. going in the background when one of the segments caught my eye. These two designers, Richard Ascott and Philip Colbert, who call themselves and their line Rodnik, had created a very interesting and modern line of clothing. But what really interested me was the way the pair were going about promoting their clothing. Ascott and Colbert have absolutely no background in design or fashion, and perhaps this is what influenced them. The men do not send out media releases or stage media conferences; instead, Rodnik go to well known fashion outlets (like Top Shop) and put on a rock show, one playing drums while the other sings.
A very interesting PR move for two people who have never had experience in the fashion world, or in public relations and have had so much success so quickly. Their technique seems to be working very well. Their appearance at Top Shop drew an enormous crowd of fans and famous Brits praising the duo for creating wonderful clothes and being so unique in the process.
If anyone is interested in watching the episode Rodnik was featured in, you can check it out on the Fashion Television website here.
And if you want to check out Rodnik’s fashion, here is their official site.
“Guerilla” advertising like this only tends to work when the image of the company is in line with the method they are using for advertising. I have seen some great advertising campaigns that have drawn people in simply because they were sparse on details.
His glasses are pretty cool too.
I watched that episode as well! I found it kind of odd that that is a way of promoting their clothing, but its original. Not many people can pull that off. So good for them for wanting to be different.
P.S. You are a professional blogger, seriously.